About Us

TapOnIt is a female-founded business that started in 2015 with the goal of building a solution that would help businesses drive traffic and sales. TapOnIt is passionate about connecting brands and consumers to help them reach, engage, and monetize their customers through a text to conversion marketing solution.

Our Mission

Bringing creativity to the way people connect with brands they love.

Executive Team


Katie Wilson

Founder & CEO


Sara Castillo

Co-Founder & President


Keely Byars

Chief Revenue Officer


Rachel Bowling

Operations Manager


Shelley Bell

Growth Marketing Manager


Bill Walker

Engineering Manager


Brittney Carstens

Director of Client Strategy


Our Approach

Full-service short code provisioning provided. Live Product within 90 days of short code approval. Dedicated customer success team assists with Marketing Launch Plan to kick off database growth.

Intuitive front-end and back-end design provides easy-to-use interfaces for consumers and admins alike.

Our team becomes an extension of yours. Managed services available as well as training sessions for your team along with continued support.

Updated regularly with innovative features, industry-standard security protocols, compliance, and compatibility with the latest trends and channels.

30+ years combined experience managing messaging, SaaS, and loyalty services with leading knowledge of best practices in the messaging space.

Work with our team of database growth experts on custom campaigns to help launch and grow your messaging database. Ask about TapOnIt Deals as a new customer acquisition tool.

Join Our Team

We’re looking for people to join the team who are as excited as we are to help businesses. We’re located in the Quad Cities, but have opportunities across the country.

See job openings

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